Fractional CMO for Founder-led B2B
You’re spending on marketing. You should know if it’s working.
I work with businesses that need to grow their business beyond just word of mouth. And can’t tell if their marketing is actually producing pipeline.
I build the plan to hit the pipeline goals, and then I see the plan through.
55%
Pipeline growth YoY from marketing-sourced opportunities
49%
Above revenue target for marketing-sourced opportunities
59%
Increase in sales conversions
8
Events run per year, up from 1. With no extra headcount added
“Any founder or leadership team would be lucky to have Sive in their corner.”
Ali Asaria, Founder of Tulip
You’re paying an agency, a junior marketer, or both, and nobody can show you what your spend got you
Referrals got you here. They won’t 2X your pipeline in the next 2 years
You’re still part of the marketing department, on top of running the company
You know you need a senior marketing leader, and you’re scared of losing a year to the wrong hire
If you’re nodding at any of these, we should talk.
None of that gets fixed by doing more marketing. You need a plan and someone with the experience to run it
You won’t get a 60-page strategy doc that becomes your homework.
You’ll get a plan built backward from your pipeline target, and someone accountable for hitting it. I run with your team, or can bring my own team to work with me.
Slack gets an answer within half a business day, email by the next working day, and I cap my client list so that stays true.
How it starts
A 30-minute call
You tell me what’s not working. I ask a lot of questions. You leave with the first thing to fix.
I review what you're running today, we spend a few hours together, and you get a prioritized list of what's missing and what to do about it.
A one - two week diagnostic
You decide
Run it yourself, have me build the full plan, or bring me in on an ongoing fractional basis.
The questions founders ask me first
Why not just hire a full-time VP of Marketing?
If you can afford a full-time VP or CMO and a team, I’m not for you. I’m for the stage before that, the senior leadership now, with budget left over for the people who execute. And when you do hire a FTE, you’ll hand them something that works.
A lot less than a full-time VP or CMO, and I’ve priced the diagnostic to be an easy yes. We can discuss pricing after we talk, and when I have a better idea on the scope of your needs.
What does it cost?
Will you do the work, or hand me a plan?
Both. I build the plan, then I run it with your team or the people I bring in. I won’t throw a report on your desk and peace out.
If you already know the strategy and just want someone to get the ads out, I’m not for you. And if it’s your way or the highway, we’d both be miserable.
Who isn’t this for?
Tell me what’s not working.
A few lines is plenty: what you sell, what you’ve tried, and what your revenue goals are. I’ll reply in the next 1 - 2 business days. And if I’m not the right fit, I’ll say so and will try to point you in a more useful direction.